NYC Popfest - Day 1 - Cake Shop

Cake Shop was abuzz with indie-pop lovers last night, as the 2nd Annual NYC Popfest kicked off with a headlining set by the fantastic Swedish band Love is All. A quartet of bands opened for Love is All, of which NYC's own The Secret History and Sweden's Oh! Custer fared the best. But it's hard to talk about the other bands, since Love is All spectacularly stole the show, infusing the cramped, tiny space with their unique, blistering sound. Josephine, Love is All's timid lead singer, roared through the short set with her gentile howl on crowd-pleasing tracks like "Ageing Had Never Been His Friend", "Make Out, Fall Out, Make Up" and "Talk Talk Talk". She spoke of the new album A Hundred Things That Keep Me Up At Night, but only said it was coming out "soon".

-Me and Josephine of Love is All

Before Love is All's set I got a chance to briefly meet Josephine. She was friendly and quite lovely, allowing me to reshoot the photo until I got a good one. See you at Market Hotel on Saturday!

-top photo by Scot Bowman
-bottom photo by Johan Lindwall (bass player for Love is All)

NYC Popfest Kicks Off Tonight

NYC Popfest kicks off tonight with Love is All, The Secret History, Oh! Custer, In Interview, and The Foxgloves at Cake Shop in the Lower East Side. Festival passes and single tickets for the first night are sold out, but you'll find full coverage here over the weekend.

Tullycraft, From Bubblegum to Sky, The Besties, and Pants Yell! are at Piano's on Friday.

The Pains of Being Pure at Heart and Mahogany open up for The Orchids and Ladybug Transistor at Music Hall of Williamsburg on Saturday.

And things get wrapped up with a special recovery barbecue show at Union Pool on Sunday, featuring The Silent League and The Cannanes from Australia.

But don't forget Vivian Girls and Love is All are at Market Hotel in Bushwick on Saturday night!